By creating a tailor-made experience for the fans using the technology most have travelling in their pocket (very much like the trusty Pokedex), Nintendo have embraced their audience with a commercial labour of love. To examine the effect of location-based mobile gaming on local depression trends, we leverage a unique empirical setup, the phased release of Pokémon Go into 166 regions, 15 across 12 English-speaking countries, over 50 weeks between January 1, 2016, and December 12, 2016. Marketers would do well to follow their lead. Nintendo understand this audience dynamic, and have steered the app accordingly to maximise satisfaction and engagement. Every Pokemon on the map is recognisable and perhaps more importantly, relatable, with nostalgic brand experiences of the past. The final results of Google's 2020 Pokmon of the Year poll are in, with Greninja, the mysterious Ninja Pokmon, taking the top honors.The poll, which kicked off on February 5th, spanned all eight Pokmon generations, allowing fans to vote daily to select their favorite Pokmon from each, with over 800 Pokmon to choose from in total, including Mythical and Legendary monsters. By limiting the scope of their brand stable, Nintendo have managed to capture audiences across multiple generations. It is no accident that the game ONLY features the original 150 Pokemon. Fans always want the opportunity to interact with brands they love and for many, the original 150 Pokemon (there are over 700 now!) are individual brands unto themselves, just take a look at the video below (I’m willing to bet you probably recognise at least 3!) It’s pretty clear Pokemon Go was not designed to offer much in the way of gameplay, but was created for players to develop their brand affinity. Nintendo and developer Niantic have gone out of their way to create a premium brand experience, and this is reflected in the app’s simplicity. See how Google Trends is being used across the world, by newsrooms, charities, and more. Step 3: Check the information below the Device Model heading. Step 2: Select the About Fire Tablet option. Fans are now interacting with their favourite character brands in an entirely new dimension. Step 1: Open the Settings app again, scroll down to the Device Options tab, and select it. Pokemon Go take’s the ideas of Pokemon Challenge and builds on them using augmented reality (AR) to bring the creatures to life! Pokemon now appear in the real world and this added level of immersion is proving to be a game changer.
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